19 Jan 2012

Drugstore Look: Smokey Purple

Many of your requested to see more videos using drugstore makeup. I don't buy too much drugstore makeup here in Switzerland because a) we have a really crappy variety of colors and products, and b) many "cheap" drugstore brands are insanely overpriced here! (Revlon foundation for $30 USD, L'Oreal macara for $25 USD.)

So when I was recently in the States, I went to town at Ulta and Target, picking up loads of cheap but good drugstore products, most of which are not even available here. In many cases, drugstore products can deliver great results, and with so many brands coming out with hip products geared towards a younger consumer, you should have no problem replicating most of my looks with cheaper alternatives (if you live in a country that has a wide variety.)

Here's a soft and pretty purple look using mostly drugstore products. For some items I just had no drugstore product available to me that suited the look, but in the video I give budget alternatives.

Revlon Colorstay foundation, MAC MSF in Blonde

MAC Paint in Mauvism, Wet n Wild Color Icon palette #736 Petal Pusher, MAC Feline kohl pencil, L'Oreal Voluminous False Lashes mascara

Milani Lip Flash pencil in In A Flash, Milani 3D Glitzy Glamour Gloss (purple one)

OPI Skull & Glossbones

Check out the video below!

Watch directly on Youtube here


  1. This look is absolutely stunning! I'm in love with all purples and violets.

  2. Anonymous11:07 pm

    Gorgeous!! Ima try this ;)

  3. Gorgeous, Julia, as always!!!

  4. Bueatiful! You can never beat a sexy smokey purple eye. I will have to go look for that palette at superstore it looks fab! ;) don't worry about using high end products in ur videos I actually really enjoy trying to find the drugstore dupes to recreate it so *thumbs up* keep doing what your doing!!



  5. WOW!! That's absolutely intense. I can't believe you did this with drugstore stuff.

  6. Anonymous2:29 am

    Julia te saludo desde México, descubrí tus videos y he aprendido mucho, pues a mí tambien me encanta maquillarme aunque esté en casa, ahora se como utilizar algunos productos que no sabia como usarlos,te felicito por tu creatividad y buen gusto, seguiré aprendiendo de tí, lo de quitar los brillos de las uñas con papel aluminio es fantástico,,, gracias por ser tan compartida,, me gustaría que me escribieras a mi correo algo,,,, no entiendo nada en otro idioma, pero me las arreglaré,, leí que vives en Suiza, estoy en lo correcto???? un gran abrazo desde México
    Mónica. mony@prodigy.net.mx

  7. Anonymous2:37 am

    I love this look !!! I love purple colors!! :)

  8. Anonymous4:36 am

    hi I´m Angelica Salas from Colombia South America. Ive seen u on face, youtube and u r really good, I wanted to ask u something: u have a yellow powder under ur eyes what the product n the use. i have pronounced dark puffiness under my eyer i use eye corrector but it doesnt make that difference, once i heard that Clinique had a green eye corrector but i never found it here do u have any other advice pls does mac or any other brands has a good one. thank u ur really good

  9. Denise Spears5:43 am

    Love it! Xoxo

  10. WOW I can't believe the prices!! Revlon is "expensive" enough as it is here in the US but I can't imagine paying $30 for anything!! I had petal pusher but gave it away because I didn't really find it pigmented enough. Comfort Zone (the neutral WnW palette) is one of my favorites though!

  11. Anonymous7:53 am

    I LOVE that palette-- thanks for doing a tutorial on it because I haven't actually put it together to wear out yet. Gorgeous. I subscribe to specifically because you do such great stuff with color. xo Christine Ps. I have a posting on a similar purple WnW palette (LUST) that will come out in a few weeks on my blog, Cupcakes and Sheherazade

  12. Beauty EH! Hope you had fun in Vancouver!! Jodie "Lit Chick"
    PS: rip it up on your snowboard - wishing you lotsa snow ;)

  13. hey i'm from romania and i love ure work ure the best.....u have been a great inspiration for me and my make up-s,keep up up the great job that u do...

  14. What brush is that, the one with a green tip?

  15. Anonymous3:06 pm

    violet makes your green eyes pop out!

  16. Anonymous5:31 am